Paid search options such as Google Adwords provide another avenue for internet marketing. Search engine marketing with Adwords is based on an online marketing model that allows you to set the cost per bid. This allows you to outrank your competition based on prices set for each ad. Other factors are taken into account such as relevenacy, quality score, landing page optimization, which affect the cost as well. One of the best features is geo-targeted ad placement–your ads can target certain cities and locations, which is great for local businesses!
The Adwords Pro’s at theWEBtheory will create and manage your PPC campaigns using the best tools to attain the best possible results. By researching which keywords are best to target, we will effectively be displaying ads to your target audience (the people searching for your service!).
PPC can also be used in combination with Search Engine Optimization, or SEO, to help drive traffic while the SEO efforts build ranking for the website. If you are interested in reaching a larger audience in a short amount of time, then PPC may be the solution for you. Contact us at theWEBtheory for a free consultation!