Many “brick and mortar” businesses are benefiting from the exposure they have received through Local Search. Embarking on a Local SEO campaign can provide valuable visibility which leads to increased traffic and ultimately sales. So what is Local SEO and how does it work?
What is Local SEO?
Local SEO harnesses the power of local search on the most used search engine platforms being used in the world right now. According to Google, 97% of consumers search for local businesses online. Search Engine Results Pages or SERPS are divided into 3 sections: Paid Search, Local Search and Organic Search. Local listings have increasingly played a significant role in search results, and the trend continues. You may already be familar with Google Places, a service provided by Google that allows for businesses to post listings which include business details, images, schedule, and additional details. When searching for a local business in Google, you will observe that the first section under the paid ads will be the local search results. You will see a list of businesses with their contact information. The best results from these listings derive from being on that first page (and eventually the top spot). There are hundreds of other local business directories and review sites where you can be listed, and these are all taken into consideration and valued by search engine local search algorithms. Some of these include sites like Yelp, YellowPages, Super Pages, Merchant Circle and so on.
If you haven’t already claimed your listings, then you are missing out. However, there is more than just claiming your local business listings. Profiles and listings must be optimized to achieve best results. We will integrate the most searched keywords in your industry, and make sure you are found for them by your potential new customers. We will perform a competition analysis of your top competitors and will be able to tell where they are listed. Using this information, we will then go ahead and list your optimized listings and watch you climb the ranks. By creating new local profiles and claiming your listings where your competition is listed, as well as the best places where they AREN’T, you will gain popularity and increased rankings on local listings.
Miami Local SEO
If you own a small business, do this simple test. Go to Google, and search for your service or products in your area. For Example, an attorney may search for “Miami Criminal Defense Attorney.” Do you see yourself listed? I am sure you see the competition taking advantage of local search and the exposure it offers. Let’s work together to increase your visibility and revenue. Contact theWEBtheory @ (786) 320-0466 or through our contact page.