On June 6, 2012, Twitter announced that they were updating their iconic logo known as Larry (after Basketball Hall of Famer Larry Bird). However, along with this update came a set of rules! Twitter made it a point to list a set of do’s and don’ts regarding the use of their logo. According to Twitter, “There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
Here are some of Twitter’s Usage Guidelines
- Use our official, unmodified Twitter bird to represent our brand.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand.
Visit the Twitter / Logo & Brand page for more.
Promoting your Twitter account:
- Use one of the Twitter buttons as a link to your account online.
- Use one of the Twitter bird logos with your @username nearby in print.
- Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.
- Manipulate the Twitter bird.
- Use any other artwork from our site, such as the verified badge.
- Create your own buttons or images using our logos unless technically necessary, such as in signature bars. If you do, use this resized version of the Twitter bird.
With that said, this IS the internet and someone was eventually going to alter the logo somehow. Here’s a few impressive designs that were created using the new Twitter logo format. Apepad and here is one that was rendered using only CSS! And last but not least, here’s the Batman Twitter logo!
Some Sites Still Using Old Logo
After seeing the importance that Twitter placed on the logo change, I decided to look to see which major sites have yet to make the change and I found a significant amount that simply have overlooked Twitters request (I wonder what Twitter thinks of this!). Here are some of the most notable of the bunch:
So what does this mean? Well, it basically just seems that these other sites, surprisingly, don’t see changing the logo as a priority. I would think if they wanted to revamp their brand a certain way, they would want the support from their colleagues and peers. Then again, it’s really only been 9 days, so i’m sure it’ll make its transition soon enough. By the way, we’re updating the Larry on theWEBtheory because now we kind of have to!