SEO is a constantly changing field that requires updating your knowledge on a regular basis to remain competitive. Over the past couple of years, off-page SEO has become a vital part of search engine optimization and necessary if you want to see your website rising in the rankings. Once your on-page SEO is complete, off-page SEO can help you improve your rankings on popular search engines, market your website successfully and build your reputation online. Off-page business SEO is basically all of the things you do off your website to improve your ranking, including building links, joining forums, submitting your website to directories and using social bookmarking. Here’s a look at 6 effective off-page strategies that help you draw in more traffic and customers.
1. Social Media or Online Reputation Management
Social media sites have become an effective marketing tool to help you connect with potential customers and improve your local SEO strategies. This is one of the first steps you should take after you’ve set up your website with good on-page SEO. Join popular social networking sites such as Facebook, LinkedIn and Twitter and create a page for your business. Active participation is the key here, so make sure you use your profile to connect with people, build a network and promote your website. Don’t forget to share blog posts, sales, events and more with your followers.
2. Join Forums
This is the same principal as leaving comments on blogs, as it allows search engines to see a large number of links pointing to your website. The majority of forums allow you to create a signature for every post, which may include a link to your website. Look for forums closely related to your industry and make sure you answer questions and get involved with discussions.
A company blog on your website is another excellent marketing tool, although it must be done properly. Make sure your blog shares useful and unique content with your readers and then promote your blod in directories and blog search engines. You should also post comments on related blogs that allow crawlable links in the comments (also known as Do-Follow Blogs). Make sure you don’t go around spamming, though. Leave relevant and thoughtful comments that actually join the discussion.
4. Guest Posts
Try finding blogs related to your industry or website that allow guest posts. This strategy increases the links going back to your website but also helps you build relationships with other bloggers. If you’re accepted to write a guest post, make sure it’s completely original, well written and relevant, as bloggers won’t want posts they don’t feel are informative to their readers. You’ll also want to check their guidelines regarding links, as some bloggers require you keep links in your author bio which stays at the bottom of the post.
5. Article Submission
You should also take the time to submit content to sites like Ezinearticles, Squidoo and Hubpages, which have high Google Pagerank scores and allow you to improve your ranking on search engines. This is one of the more time-consuming aspects of off-page business SEO but it does show very good results. Just make sure you submit completely original and informative content and include one or two links to your website.
6. Directory Submission and Local Listings
Submitting your website to local directories and the Yellow Pages will help you reach your targeted audience but it also helps search engines find you and rank you better for local search results. Make sure your website has listings on Superpages, Yellow Pages, Yahoo Local, Google Local, Google Maps, Bing Local, Citysearch and Yelp, to begin with.